LuckyDuck: dependable web design Nova Scotia

Professional results delivered promptly
php server-side programming & site maps
e-newsletters & photography, website critique & strategies

LuckyDuck dependable web design Nova Scotia also delivers website re-design, website management, marketing strategies, copy writing, e-newsletters, photography & hard copy promotions. Our enthusiastic follow-up support and service continues well after the site is launched

Tell a friend about LuckyDuck today! Sign up for our LuckyDuck e-news! - we value your privacy & offer safe unsubscribe LuckyDuck dependable web design Nova Scotia - 100% of our services are in-house! Lucky's tag line reads "Telling your story, it's what we do!" As a former newspaper reporter with 16 years of regional and national award winning experience, I believe it's what we do very well! For a winning combination, we add dependable web design Nova Scotia to the mix! Our enthusiastic support and service continues long after the site is launched. After taking the time to know our clients, their strengths and goals, we play a key role in their continued, and growing success. We are happy to convert their more traditional marketing tools and strategies into strongly focused, web-based campaigns. And we're proud to say all LuckyDuck services are accomplished in-house.

Rosmarie Bradley, left, of Helping Nature Heal and Jodie Turner of LuckyDuck web design turn the camera on themselves after a morning-long photo shoot for Rosmarie's e-newsletter and website.

Please keep in mind we offer many of our dependable web design Nova Scotia add-on services to clients with and without a LuckyDuck web site. For example: copy writing, photography, e-newsletter creation, php server-side programming & site maps, and hard-copy promotions such as posters and pamphlets.

• Websites new & re-newed
• Website critique and strategies
• e-newsletters, promotions, announcements, invitations
• Nova Scotia copy writing
• What is search engine friendly?
• Search engine promotion and monthly maintenance
• Server-side programming content management
• Site maps
• Nova Scotia photography
• Hard copy promotions
• Hourly projects

Nova Scotia copy writing

Good, up-to-date content rules the world wide web. It keeps first-time visitors coming back for more. We enjoy writing and polishing website copy until it is ready to serve the client.

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What makes a website search engine friendly?

Make sure the search engines can find your website! Submitting your site with an "add URL" form or through a submission service won't give you long-term results. You need a link from a site that is already in the search engines - then you'll be found fast enough.

• Ask to be included in your web designer's clients' page, press release section or directory;
• Have your webmaster submit your site to free directories such as GoGuides, JoeAnt, Skaffe or Wow - they're regularly crawled by the 'bots.

Can a search engine find other pages within your site beyond your home page? You can stop a search engine robot dead in its tracks.

• Don't use a JavaScript navigation system. If you do - or even if you don't - build a site map with text links to every page and include a text link from the home page to the site map;
• Don't require search engines to accept cookies or setting session ids;
• Don't make search boxes and forms the only way to reach the inner content of your website.

Search engines crave well-written content designed for your target audience and representing your most important keyword phrases. Each page should be unique to a specific subject, product or service. The more pages you have indexed in a search engine, the greater visibility you have because you have a better chance of showing up well for multiple keyword phrases.

The title tag is probably the most important thing a search engine looks at out of all the other elements of your site. Capitalize on this with optimized, unique title tags for each page.

All search engines want to be relevant and help their users find the very best sites related to their search queries. While some people "cheat" their way to the top, the websites that stay at the top are the best in their field. Never stop working to make your site better. This is the best strategy in obtaining long term success with search engine positioning and your all-important end users.

Having a search engine friendly site simply means having a site the search engines can find and understand, one that provides quality, dependable information.

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Search engine promotion and monthly maintenance

We create titles, descriptions and keyword phrases for all of our pages. We submit web sites to search engines and appropriate directories.

As part of our monthly updating service, we check all links to ensure they're in good working order.

Each month, we send our web site clients a detailed statistics report.

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Nova Scotia website critique and strategies

Website help! As close as an e-mail away!

Has your website seen better days? There's something wrong, but you're not sure what. LuckyDuck web design can not only identify your site's strengths and weaknesses, we can lay out a plan of action that will make all the difference in the world. You will receive a written report and strategy for bringing out the best in your website.

Katie's Farm is a remarkable Nova Scotia business. Unique in the pet food industry, it's Canada's first and only certified organic pet bakery. The ingredients they use are grown at their certified organic farm.

Jude Major of Katie's Farm says, "Thanks for the fine, and interesting, job that you did on my website critique!

"You tactfully pointed out a few things that had never occurred to me, but which make a lot of sense. Not being web-savvy myself, your insights were much appreciated. Your comments were direct and easy to understand, and I plan to make use of your suggestions."

Joan Blood of Just Sew, a creator of beautiful vases and bowls, notes, "I loved everything that you said about my site. It was good to know how to make it better. Many thanks!"

Before we start, we'll send you a quote for our services. The cost depends on the complexity of your website - and its weaknesses - but the fee typically runs in the $50 - $100 range. If you decide to have LuckyDuck make the changes, the fee will be credited towards your re-new.

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Server-side programming: content management

Building on his C++ background, Allan brings PHP server side programming to our clients.

PHP can significantly ease the burden of web site updating and maintenance. Part of our service is to train clients who wish to manage some of their site content to make regular changes in, for example, schedule information, product pricing and descriptions or seasonal images and related text.

Visit Nova Scotia's Intelligent Choice Computers' products page for a fine example of Allan's php.

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Site maps: Google, Yahoo & html site maps

A variety of site maps serves our clients.

Google site maps and Yahoo site maps and url lists help search engines properly index the site.

An html site-map page introduces new visitors and helps new and return visitors quickly access all the site has to offer.

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Nova Scotia photographer

LuckyDuck's photography delivers professional results. We're well practiced in the art of making those in front of the camera feel comfortable. And in creative composition, discerning the key elements in telling a story by photos, then strategically placing them on the page. See this month's Nova Scotia photos!

Our clients are welcome to use our photography for their more traditional, print-based campaigns.

Our photo editing and correction bring out the best in our clients and their photographs.

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e-newsletters, promotions, announcements, invitations

These are busy times and as entrepreneurs, we know it can be difficult to maintain relationships with our clients and customers. An e-newsletter, announcement, promotion, invitation, postcard or coupon is a simple, cost-effective way to keep them posted on relevant changes such as new products, services, staff, pricing or expertise.

Send out an email version of press releases to your permission-based e-list (this is a spam-free zone!), or send quarterly business updates to your members or investors.

With LuckyDuck, it is easy to keep in touch with your customers, clients, suppliers and members - to keep your business front and centre. We'll design your newsletter so it reflects your web site. We'll write the copy if you wish. Or, we'll proof your copy. We'll take photos or process and load your photos.

And we'll mail your news to whomever is on your e-list. To everyone, or, if appropriate, simply to a specialized segment of your list, for example, to suppliers or customers. To clients who live in town or those who live in the country. However you categorize your customers and clients, we'll be pleased to deliver them all your news and updates.

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Hard copy promotions: posters, brochures, letterhead

By diversifying what we do, we better serve our clients. We didn't set out to offer hard copy design and creation of posters, brochures or letterhead, but when our clients asked, we weren't about to turn them down!

The less time they spend shopping around, the more time they have to devote to what's most important to them.

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Hourly projects

At LuckyDuck, we welcome hourly projects such as:

• copy writing (search engine optimized or not)
• copy editing (search engine optimized or not)
• creating e-forms
• photography
• photo editing
• research
• e-newsletter production
• hard-copy promotions (design and publish)
• consulting
  

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Domain names and web site hosting

We'll register the name of your web site address (eg.: www.yourbusiness.com). A .com address typically runs at about $15 a year, a .ca is more like $24 a year.

We're pleased to recommend a web site host. Our favourite Canadian service offers professional dependability and affordable quality, starting at $60 Cdn a year.
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or phone us at 902-766-4548!